Brand Manager (Retail) , Singapore

Job description :
Objectives and Responsibilities: Your overall objective will be to raise the brand awareness, positioning, as well as sales revenues for the Singapore market: Boutique Management: • To leverage on the expansion and renewal/refurnishing of retail stores • To manage a retail team (around 15 staff including Brand executives, store supervisors, sales assistants) • To drive sales by having a strong hands-on approach • To establish a solid communication with retail teams to optimize training, visual merchandising, branding, marketing, business intelligence… • To understand the Brand Principal’s expectations (merchandising, branding, customer services...) and adapt them to Singapore market while complying with the international guidelines frame work. Buying and Merchandising • To initially work closely with the company management and retail team and input her/his passion, fashion acumen, experience and local market knowledge in the seasonal buying and collection merchandising process. • To optimize seasonal brand merchandising, buying budget, promotion planning and ultimately sales revenues. Budgeting and sales: • To work closely with the company management on seasonal, yearly budgeting of retail and OTB • To monitor sales analysis and liaise with company management and brand principal accordingly • To drive sales to achieve budgeted targets To report to Company Directors and liaise with Brand Principal Regional Office (located in HK)