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Job description :
Job Description:
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Develop and implement marketing strategies to anchor the Group’s brand position within the customer segments
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Formulate & implement communication strategy for the hotel and catering businesses
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Oversee the planning and daily operation of corporate communications and promotion campaigns for the Group
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Enhance and maintain fruitful relationship with local news, feature, business, property, entertainment, English media and trade press and international press etc.
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Initiate, administer media functions and advertising campaign to enhance corporate image and drive revenue growth
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Oversee the copy-write, edit and proof-reading of all the collateral copies and press releases.
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Initiate relevant market research to continuously benchmark performance of the business units against key competitors as well as understand customers’ needs and customer segmentation as a basis for future business strategies and initiatives
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Hands-on working knowledge of the hotel industry within Hong Kong and Macau, keeping up-to-date with latest competitor activities
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Qualifications :
Requirements:
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Degree in Marketing / Communications, hospitality management or related disciplines
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10 years relevant experience of which 5 years must be in management capacity within a hotel environment
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Overseas exposure a plus
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Native in spoken and written English, with foreign exposure a plus
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Effective management skills. In-depth knowledge of marketing principles and strategic planning process
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Strong project management skills with a proven ability to meet deadlines
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Self-starter and a team leader, creative, organized and strong business sense
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Good communications & presentation skills
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